Product engineering
From an early idea to a dependable product—clear scope, pragmatic choices, and code built to last.
Independent software engineer
I make complex feel simple.
I’m Matt, a Ruby engineer with 12 years of experience designing reliable web products and helping teams move with confidence.
More about me
12+years in software
Rubycore expertise
Railssince the early days
Alwayslearning & sharing
What I do
I work where product thinking and strong engineering meet.
Not just code that works. Software that makes sense—for the product, the team, and the people using it.
Ruby & Rails
Architecture, API design, performance, background jobs, and the details that keep systems healthy.
Technical direction
A senior perspective for teams navigating complexity, legacy code, or the next stage of growth.
From the notebook
Things worth sharing.
01WordPress
Why WordPress Optimization Matters More Than You Think
Clients often ask me about optimization like its a nice extra. Something to do later, once the site is finishe…
02WordPressHow to Make Life Miserable for Bots and Hackers Attacking Your WordPress Site
Every WordPress site gets attacked. Yours too. The day you put a fresh install online, automated scanners will…
03GeneralHow I Learn New Technologies in 2026
Learning new technologies used to mean buying a book, working through tutorials, and building toy projects.
Have a project in mind?